Put the brushing battles to Bed! SmileFrida the ToothHugger has a unique triple-angle brush design that cleans all sides at once while massaging the gum lines. Specially designed with little brushers in mind, SmileFrida is easy to hold and gentle on sensitive gums.

Dentists recommend replacing a toddlers toothbrush every 3 months and immediately after a cold or flu.

For 18M+. 

What's Inside? 1 SmileFrida toothbrush

Product Notification:
As stated on the package labeling, do not let your child bite or chew on the ToothHugger as this brush is not designed to be a teething aid or chew toy. Furthermore, this product is to be used only under adult supervision and, like all toothbrushes, should be immediately discarded at the first sign of damage from repeated biting, chewing, or other wear and tear.
This notification is to re-enforce existing product labeling regarding proper use. If you are currently using a SmileFrida the ToothHugger with your child, please check your product for signs of misuse, like repeated biting or chewing. If there is visible evidence that the product has been chewed by your child, please discard the toothbrush. If you are in possession of an unopened SmileFrida the ToothHugger, you may continue to use the product as directed on the product labeling.